Spotlight: Samsung Family Hub Strategy | Lucidity
![PDF] The Impact of Brand Equity on Advertising Effectiveness ( Samsung and Snowa brand names as a case study) | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/2c51b445ecc9b3ff2a698d8ebee3582a537beaf1/3-Figure1-1.png "PDF] The Impact of Brand Equity on Advertising Effectiveness ( Samsung and Snowa brand names as a case study) | Semantic Scholar")
PDF] The Impact of Brand Equity on Advertising Effectiveness ( Samsung and Snowa brand names as a case study) | Semantic Scholar
What Is Brand Equity & How to Build, Maintain & Measure It
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Samsung's smartphone image ablaze, but brand connection still bests Apple - Agility PR Solutions
