Yu-Shan Chen model for the drivers of green brand equity. | Download Scientific Diagram
Green Brand Equity in an Emerging Economy: Ghana in Perspective | SpringerLink
PDF) Antecedents of Green Brand Equity: An Integrated Approach
![PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f94932cf2cc4532b47ff624a214ab6414f6c437b/3-Figure1-1.png "PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar")
PDF] The Impact of Brand Crisis on Consumers' Green Purchase Intention and Willingness to Pay More | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Sustainability | Free Full-Text | Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness
The Effect of Greenwash Index on Green Brand Equity | Download Scientific Diagram
Managing green brand equity: the perspective of perceived risk theory | SpringerLink
Sustainability | Free Full-Text | Effect of Green Attributes Transparency on WTA for Green Cosmetics: Mediating Effects of CSR and Green Brand Concepts
Keller's Brand Equity Model — What It Is & How to Use It | by Keaton Hawker | Medium
![PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/8204e35b3b4488c1358011fc6bc46ab625398660/6-Figure2-1.png "PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar")
PDF] Determinants Of Brand Equity In Green Products: The Relationships Among Green Brand Image, Green Trust And Green Satisfaction | Semantic Scholar
Management Science Letters
Impact of green marketing, greenwashing and green confusion on green brand equity
Effects of restaurant green practices on brand equity formation: Do green practices really matter? - ScienceDirect
Green Brand Equity in industrial B2B markets
![PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e950be96319f7bd1cf623714dba9580e14e6b97e/19-Figure1-1.png "PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar")
PDF] Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry | Semantic Scholar
Proposed model for green marketing, brand equity, and green purchasing... | Download Scientific Diagram
![PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/c02c1861382da5b0ad76ee3319c88b492c836f51/4-Figure2-1.png "PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar")
PDF] Brand Equity of Green Products through Customer Trust and Customer Value | Semantic Scholar
Measuring a multidimensional green brand equity: a tool for entrepreneurship development | Emerald Insight
Antecedents of green behavioral intentions: a cross‐country study of Turkey, Finland and Pakistan - Konuk - 2015 - International Journal of Consumer Studies - Wiley Online Library
Developing Perceived Greenwash Index and Its Effect on Green Brand Equity: A Research on Gas Station Companies in Turkey | Semantic Scholar
Sustainability | Free Full-Text | Green Brand Equity—Empirical Experience from a Systematic Literature Review
Brand equity word cloud with green banner Stock Photo - Alamy
Green innovation and brand equity: moderating effects of industrial institutions | SpringerLink
